posted January 24, 2024, by Name

If you plan to rent out your rental home, the first step you have to take is to create a property listing that draws the attention of potential residents. Ideally, your ad should be comprised of a well-written description and amazing images that push your target market to inquire about or visit your rental unit. Here are some of the great tips you can try to create an outstanding copy:

Draw the Reader from the Introduction

Crafting the opening line of your ad is crucial since it determines whether or not the tenant should read the entire ad. Your goal is to get them to hang on to your word and finish the entire ad.

It’s essential to select the right descriptions so the audience will be interested. Being specific also helps the prospective renter understand what they can expect from the unit. If you know the specific needs of your market, then you will know what to say and what to highlight. The important thing is to start with a powerful statement that engages your potential market.

Focus on Crafting a Stellar Headline

Landlords must learn how to create a headline and what vital information should be included. Most would-be residents will want to know the type of property, location, and the rental fee right away. These factors are critical in their decision. Even if your property is in a great neighborhood, if it above their budget, then it won’t be what they are looking for.

person using their computer with marketing material next to them

Find the best words to include in the headline and make sure that it draws interest. Aside from the cited information above, you can also state the number of bedrooms and bathrooms your Ottawa, ON rental has. This helps tenants evaluate whether the unit suits the number of prospective occupants.

Practice writing headlines to increase engagement. You must avoid using an all-caps format and learn how to be concise with words. In general, the best headlines appear concise, specific, and informative.

Consider the Phrasing Used in Your Ad

As you’re crafting property descriptions, think of the best ways of marketing your rental. What are the best features you can highlight to prospective renters? Be clear and upfront to avoid receiving complaints.

The right adjectives can inspire the prospective tenants to connect with the rental home and grow emotionally attached. When this happens, it’s easier for the potential tenant to arrange for a property viewing.

Focus on the Most Unique Property Features

How does your property stand out from the other units in the neighborhood? Do you accept tenants with pets? Do you have modern amenities? Is your property architecture riveting? Persuading a potential tenant to reach out means highlighting these incredible features.

No matter how simple you think a feature is, you can find ways to make it advantageous. You can also promote recent updates, such as appliances equipped with energy-saving features, and a dedicated parking space.

a white kitchen with a large double door stainless steel fridge and modern appliances

Watch Out for the Ad Length

Your ads need to provide specific property descriptions, but you should also offer the best information at a reasonable text length. Otherwise, you can risk boring the readers. Make sure that you can produce property descriptions in 200 or fewer words.

What kind of information should be part of the ad? You must inform the readers where your property is located, what type of property it is, what amenities you offer, and the number of rooms it has. Readers will also appreciate it if you include key details, such as the property’s distance from a transportation hub.

Step into the shoes of your target demographic. Do they want a unit that’s near schools, entertainment centres, pharmacies and grocery stores, or offers plenty of storage spaces. Based on what they desire in a rental make sure to highlight them in your description.

Be Mindful of the Tone You’re Using in Your Ad

When creating rental property ads, it's essential to strike a balance between transparency and positivity to attract a larger pool of potential tenants. Transparency is crucial as it establishes trust and sets clear expectations for renters. However, the tone and language you use in your ads play a significant role in shaping the overall impression and appeal of your property.

person writing on a laptop while checking their phone

While being transparent, it's important to present information in a way that highlights the positive aspects of the rental property. Instead of solely focusing on potential drawbacks or limitations, emphasize the features and amenities that make the property desirable. Use language that evokes a sense of excitement and optimism, making prospective tenants eager to explore the possibilities of living in the space.

Use Promotions During Lease Renewals

Many people are inspired to take action when discounts are available and this is no less true for the real estate industry. If you can offer one-time discounts on rent or a free cleaning service, it can make it easy to convince people to re-rent your property or extend their lease.

During lease renewals, by offering attractive promotions to capture more long-term residents, you can save yourself the time and money associated with finding new renters. Retaining renters is a better strategy than marketing your property constantly, which can lead to vacancies and added costs.

Bottom Line

Knowing how to write a compelling property listing can help you land responsible tenants more quickly, thus reducing vacancies and stabilizing your income. If you are looking for a trusted property manager to help you craft a property ad and market your investment property, rely on Rent in Ottawa Property Management.

We’re a full-service property management company dedicated to ensuring our clients’ peace of mind. Contact us today to learn about our services!